Magnicor was conceived as an alternative way to manufacture, source, and purchase flooring. When we started, the monopolization of distributors in the flooring industry had led to limited options and over-priced floors.
With less brands having the resources to properly develop new, innovative products, the options available to consumers were dwindling, as was the quality. The more interesting products where they were available were at the extreme high-end of the price spectrum.
The industry had an outdated distribution model. Those high prices were not a function of cost; rather, it was simply a multitude of daisy chain brokers, sales reps, account managers, middlemen raking in all high margins and profit. By the time the consumer got quoted or made a purchase, the product was marked up more than 300% from manufacturers’ cost.
More importantly, the separation between the end user and the manufacturer meant designs and outdated trends were slow to change. Consumers were not getting the products and designs they wanted, and by the time new colors were developed the trend would be gone and already outdated due to the slow nature of having so many layers of distribution.
Thus, Magnicor was conceived as a modern solution to all these issues and continues to raise the bar on both quality and value.
THE BEST FLOORING PRODUCTS AVAILABLE, WITHOUT COMPROMISING QUALITY, DESIGN, DURABILITY, SUSTAINABILITY, WHILE STILL DELIVERING VALUE TO THE CUSTOMER.